← use cases · construction · communication

Website SEO audit and fixes

Show up when people search for your trade in your area.

read for
this case applies to construction · saas · consulting · publishing & culture · it reads in each one's own words
your agent otooto connected
Why don't we show up when people search for our trade in the county? Suggest fixes.
ooto · site · auditdone
$ site_audit --pages toutes
12 issues found
ooto · search · rankingsdone
$ serp_positions --requetes metier+zone
8 tracked queries
No page per service or area, two broken links to your social profiles, generic titles. A plan with five fixes, and two pages written for you to approve.
illustrative scene · no client names
today

Missing from searches for "roofer" plus your county name.

Homeowners search for "roofer" or "carpenter" plus their town; your site doesn't come up, your competitors' do.

with the agent

Pages fixed and written, rankings tracked every week.

It audits the site (technical, content, keywords), writes the fixes and the missing pages, then tracks rankings over time.

for example, constructionOne page per trade and service area, with job photos, and tracking of "roofer" plus your county.

  1. 01Audit the site. Technical, content, broken links, target keywords.
  2. 02Prioritize. The fixes that matter, in order.
  3. 03Write. Fixes and missing pages, in your own words.
  4. 04Measure. Rankings on your key searches, tracked every week.

it readssitesearch console

what comes out

Fix plan, written pages, ranking tracker.

search · localsample
"roofer" + townto track
flashing pageto write
the gain

Showing up in searches for your trade and your area.

To get started: Get the site credentials from the agency.

try it on a real case →
also worth reading

more cases: communication

Google Business Profile and review replies

what you deal with

A profile under the old company name, and job reviews left unanswered.

what the agent does

A reply to every job review, citing the work done, and a profile with the right trades: roofing, carpentry, flashing.

reviews · to answerwhat comes out
review 5 star · roof redonedraft
review 3 star · delayto approve
see the case in detail →

Social posts from your everyday work

what you deal with

Job site photos sit unused on phones.

what the agent does

At the end of every job, a before-and-after and two sentences about the technique used, posted on Instagram and Facebook after approval.

posts · weekwhat comes out
before / after · slateready
crew on the roofto approve
see the case in detail →

your case

tell us what you'd rather stop doing.

we check together whether the data exists, try it on a real case from your week, you correct it, and the rule gets written down. if it doesn't work, we'll tell you.

write to alexis →reply within 48 h, in english or french.